How Do You Show Your Customers That You Care?

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Your clients and customers demand more than goods and services. They want to know you care about them. They want to know you understand the world they live in. We’re creating a more social world . Take the opportunity to use online social sites like Google+, Facebook and Twitter to connect. Use the platforms to share […]

Should I Tweet or Share it On Facebook?

A detailed infographic showing the landscape of social media platforms categorized by function.

I got this question from a fellow Google+er (inspector bud) over on my Google+ community Today’s Home Inspector. First off, Twitter just introduced a great way to share and I just posted your question (see below) to twitter from my desktop where I am encouraging those who follow me to view this post. In the […]

Finally – A Complete Social Media Sizing Cheat Sheet

Icons of Twitter, YouTube, and TikTok on a green background for social media marketing.

I “Googled” and “Binged” and I Googled and I Binged and …BOOM! paydirt! Aside from LinkedIn apparently not having landed on a fixed header width, this whole thing is brilliantly accurate (for the time being). Thanks LunaMetrics! Now I don’t have to measure every picture, outline every crop, count every letter on all the major social sites. Yes, […]

The Golden Rule – Reciprocate

Reciprocity: in-kind, whether positive or negative, responses for the actions of others. Or…as mentioned in “The Golden Rule”, one should treat others as one would like others to treat oneself. But, do you “expect” something from others when you offer a favor? For me, reciprocity is centered more on “trading” favors than making a negotiation or a contract with another person. Because there is a sense of future obligation with reciprocity it can help to develop and continue relationships with people. I think that’s why “Word of Mouth” advertising is still one of the most effective tools in your Marketing Handbag.

Tips for Creating an Effective Google+ Profile

Lately I’ve circled Chris Brogan (and you should too) who recently wrote: “Google+ for Business. An in-depth look at the inner workings or Google+ and tips and tricks that’s great advise. The book is mentioned in a recent article in Top Rank, where they quoted a few of Chris’s tips for creating an effective profile on Google+.