Facebook Users GET More Than They GIVE

Gary Smith - Professional Home Inspector and Construction Coach - iPad

Research shows that Facebook users are more likely to receive more than to give. So, where does that make you? “A User” in the most literal sense?

How Do You Show Your Customers That You Care?

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Your clients and customers demand more than goods and services. They want to know you care about them. They want to know you understand the world they live in. We’re creating a more social world . Take the opportunity to use online social sites like Google+, Facebook and Twitter to connect. Use the platforms to share […]

Is your real estate service provider also a Farmer?

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Every agent has one. Every builder has one. Almost everyone who engages in any business venture has one. They’re your trusted group, your right arm, the ones you turn to – the ones you trust. They’re called your “Short List.” But when you recommend them, do you know what they’re doing with your client’s data? […]

The Golden Rule – Reciprocate

Reciprocity: in-kind, whether positive or negative, responses for the actions of others. Or…as mentioned in “The Golden Rule”, one should treat others as one would like others to treat oneself. But, do you “expect” something from others when you offer a favor? For me, reciprocity is centered more on “trading” favors than making a negotiation or a contract with another person. Because there is a sense of future obligation with reciprocity it can help to develop and continue relationships with people. I think that’s why “Word of Mouth” advertising is still one of the most effective tools in your Marketing Handbag.