Twitter Embed
Video – Scan this #barcode and see “How to Add SafeHome Inspections to iPhone Home Page” #home #inspection #ASHI twitter.com/MSHomeInspecto… — Gary Smith (@MSHomeInspector) February 17, 2013 Twitter has rolled out an easy (and great looking) embedded tweet feature. Here are a few examples. Here’s what the standard text tweet looks like. Gary Monfeli […]
Oscars for Remodeling – More Drama Than a Kardashian Divorce
I ran across this piece submitted by Paul Lesieur of Remodel Crazy. Great pun on the drama that sometimes surrounds a residential rehab project. How about giving out Oscars for remodeling? We could have 4 categories. Best Dramatic Performance by a Homeowner or Contractor. Nominees are: Mrs. Buttwig, homeowner and president of Women for Chocolate. For […]
The Contingency
The Golden Rule – Reciprocate
Reciprocity: in-kind, whether positive or negative, responses for the actions of others. Or…as mentioned in “The Golden Rule”, one should treat others as one would like others to treat oneself. But, do you “expect” something from others when you offer a favor? For me, reciprocity is centered more on “trading” favors than making a negotiation or a contract with another person. Because there is a sense of future obligation with reciprocity it can help to develop and continue relationships with people. I think that’s why “Word of Mouth” advertising is still one of the most effective tools in your Marketing Handbag.
Facebook Check-In Marketing – Step 2
As I travel about my local market and perform home inspections I find myself repeatedly visiting the same neighborhoods each month. I recognized that each neighborhood has two identifying characteristics, a name and an address. Also, I noticed that the Facebook Mobile Device App has a feature that allows the user to record both types of data, the subdivision name and its GEO location. For the purpose of my CM, I use