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Category: Sales and Marketing

Appraisal Institute Releases Helpful Addendum, Green Home Clarification

A few weeks ago I shared that “Greening the MLS” can help disclose the addition of energy efficient elements in residential construction and how that might affect the liabilities of the MLS system. Last week the Appraisal Institute introduced the Residential Green & Read More

Appraisers Performing Your Home Inspection – This Could Get Messy

We have a very messy smelly soup brewing. It relates to certain federal governmental agencies promoting the appraisal industry to perform property evaluations (AKA – Home Inspection). ASHI, the association of which I am a proud member, and its Board are doing Read More

The Real March Madness: House Hunting with First Time Home Buyers

Imagine the scenario: you head out on a beautiful spring Saturday afternoon, driving around neighborhoods looking for the tell-tale signs of homes for sale. After a few “that’s a nice house” reactions you come across a home that just seems to speak to you. The porch is perfect. The windows invite you to come up and take a look. The yard is already looking great. And the garage is just right for your car. This is the dream “first home” you’ve been wanting. So far, so good.

The Golden Rule – Reciprocate

Reciprocity: in-kind, whether positive or negative, responses for the actions of others. Or…as mentioned in “The Golden Rule”, one should treat others as one would like others to treat oneself. But, do you “expect” something from others when you offer a favor? For me, reciprocity is centered more on “trading” favors than making a negotiation or a contract with another person. Because there is a sense of future obligation with reciprocity it can help to develop and continue relationships with people. I think that’s why “Word of Mouth” advertising is still one of the most effective tools in your Marketing Handbag.